Adult Friend Finder (AFF) is an internet-based, adult-oriented social network, online dating service and swinger personals community website, founded by Andrew Conru in 1996.In 2007 AFF was one of the 100 most popular sites in the United States Days after the site went live, Conru found that people were posting naked pictures of themselves and seeking partners for adult-oriented activities.Adult Friend Finder asks customers to detail their interests and, based on those criteria, matches people for sexual encounters.The site, which boasts 64 million members, claims to have "helped millions of people find traditional partners, swinger groups, threesomes, and a variety of other alternative partners." The information Adult Friend Finder collects is extremely personal in nature.The breach included 300 million Adult Friend Finder user accounts, including account data for 15 million accounts that had supposedly been "deleted".The passwords had not been encrypted at all, or encrypted with the obsolete and insecure SHA-1.
No childish mind games here, these people are here for sex and they are not ashamed to admit it. "I have used this site for years and years and I can truly say this is the best site for hooking up.
In October 2009, as part of an arrangement with The Kluger Agency, musician Flo Rida released a music video for his song "Touch Me" via Adult Friend Finder.
A representative of the agency stated that it was "always great to combine a very sexy high octane record with a very sexy brand.
The information exposed can be particularly devastating to people living in small towns, where they are more easily identified.
For example, one person exposed in the hack is a 40-year old welder from a small Illinois town of a few thousand people.
Adult Friend Finder's acquisition by Penthouse was the subject of a 2007 lawsuit by Broadstream Capital Partners, a merchant bank that assists with mergers, alleging Penthouse breached a 2006 contract by purchasing the company without obtaining Broadstream's consent, a claim Penthouse denies.