Adult Friend Finder asks customers to detail their interests and, based on those criteria, matches people for sexual encounters.
Former employees of the company have claimed that this is their standard policy and not the result of errors.
For instance, the security consultant Robb reported that one person whose information was hacked was a 62-year-old Hispanic male from New Jersey, who worked in advertising and has a preference for the "subporno" forum.
That, combined with his username and other account details, gave Robb enough information to Google him, find his real name, and find his social media pages.
The site implemented these changes to encourage more women to the site and to broadcast to entertain members.
In May 2015, Adult Friend Finder was hacked by users associated with the Hell forums, On November 13, 2016, it was reported that a database of usernames, e-mails, and passwords had been breached and leaked from Adult Friend Finder and other Friend Finder Networks websites.
As a result, Conru started Adult Friend Finder, which he described as "a release valve".