In Cheongdam-dong, a single building called Nature Poem -- itself a work of art -- houses 18 galleries.
It's tough not to smile when your breakfast cereal comes with a free pair of socks or your latest clothing purchase bags you a designer kitchen knife.
You can get it almost anywhere, including local institution Go-gung.
Get the authentic taste at ultra-casual Cheongjinok restaurant.
Cafes, PC bangs, restaurants, spas, shopping centers and fast food chains are open any hour of any night.
Sure, Oh Dae-su went a little overboard in "Oldboy" by swallowing that thing whole.
But aside from fighting with your parents, nothing connects you with your primal self like a set of tentacles sucking on your tongue while you eat.
Incheon International Airport, which services Seoul and other nearby Korean cities, has regularly been called the best airport in the world.