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Because of the unique characteristics of the sports industry, sports agents are responsible for communications with team owners, managers, and other individuals.

Primarily, agents are used to broker and negotiate contracts for their clients.

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A sports agent is a legal representative hence agent for professional sports figures like athletes and coaches and procures and negotiates employment and endorsement contracts for the athlete or coach whom they represent.

Before the 1990s, most soccer players did not use agents. Because of most parents' naivete about the football business, these young footballers were often given less-than-stellar contracts by football clubs, which yielded lower salaries than they thought they deserved. Instead, agents are now licensed directly by each association.

Sports agents generally receive between 4 and 10% of the athlete's playing contract, and 10 to 20% of the athlete's endorsement contract, although these figures vary.

Other skills an agent must possess are excellent communication and negotiation skills.

Agents must be highly motivated, willing to work long hours, and capable of multitasking.

In some large sports agencies, such as IMG, Creative Artists Agency, Roc Nation Sports and Octagon, agents deal with all aspects of a client's finances, from investment to filing taxes.

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