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He is the faculty chair of the Global Colloquium for Participant-Centered Learning and has previously been coordinator for Marketing faculty recruiting, coordinator for Marketing doctoral program admissions, and faculty chair of the Strategic Marketing Management executive program at Harvard Business School.In addition to teaching marketing, he was a part of the design and delivery team that created the Leadership and Corporate Accountability (LCA) MBA required course at HBS focusing on ethics and corporate governance and was faculty chair of the LCA in India executive program.In 2008-2009 Deshpande was recognized as the Henry B.Arthur Fellow for Business Ethics and in 2015 received the Robert F.

Deshpandé introduced the concept of “customer-centricity” at an American Marketing Association meeting talk in 1998 well before the term "customer-centricity" became the strategic focus of leading corporations worldwide.

His recent work on this topic is published in the “Core Readings in Marketing Series: Customer Centricity.” He is now extending Customer-Centricity into Audience Engagement in arts and culture organizations with case studies on the marketing of jazz (“Wynton Marsalis & Jazz at Lincoln Center”), theater (“American Repertory Theater”), media/entertainment (“Tyra Banks: Personal Branding”), and classical music ("The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship").

He has served on the Editorial Boards of the Journal of Marketing, the Journal of Marketing Research, the Journal of International Marketing, the International Journal of Rese arch in Marketing, the Journal of Business Research, and the Asian Journal of Marketing.

In the bowling department, Ashish Nehra will play a crucial role in the first match if Virat Kohli include him in the squad.

Nehra would be supported by Jasprit Bumrah and Bhuvneshwar Kumar, who played brilliantly in the recently concluded series.

Squads India: Virat Kohli (Captain), Shikhar Dhawan, Rohit Sharma, Lokesh Rahul, Manish Pandey, Shreyas Iyer, Dinesh Karthik, MS Dhoni (WK), Hardik Pandya, Axar Patel, Yuzvendra Chahal, Kuldeep Yadav, Bhuvneshwar Kumar, Jasprit Bumrah, Mohammed Siraj, Ashish Nehra (only for first T20I).

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